Yayoi Kusama Is A Japanese Contemporary Artist Who Works Primarily In Sculpture And Installation, But Is Also Active In Painting, Performance, Video Art, Fashion, Poetry, Fiction, And Other Arts.
Inspired by a hand-painted Monogram trunk by Kusama from the first collaboration, the motif represents the bond between the artist and Louis Vuitton. The dots in the collection use a technique that gives the pattern a realistic hand-painted effect.
Louis Vuitton Uses AR To Cover Landmarks With Yayoi Kusama’s Iconic Dots
Keisha Oleaga/Jan 26, 2023
Louis Vuitton uses AR in its latest project and collaboration with renowned artist Yayoi Kusama’s famous dots, to decorate popular world landmarks.
Louis Vuitton (PARIS:MC.PA +1.02%) has unveiled their latest project: a series of augmented reality landmarks adorned with artist Yayoi Kusama’s iconic dots. The project consists of several iconic landmarks worldwide, including the Eiffel Tower, the Statue of Liberty, Tower Bridge, Arc de Triomphe, the Natural History Museum, and London’s National Gallery.
“We wanted to make something on a huge scale that also has a huge meaning: painting the world’s biggest landmarks and monuments is also a statement, the same way that Louis Vuitton painted their boutiques and stores,” says Geoffrey Perez, Snap’s head of luxurious.
“It’s a way for the Louis Vuitton and Kusama teams to show the bridge between online and offline; they’re digitally painting their dots on top of the real world.” as told in Vogue Business interview.
This marks the french luxury houses’ second collaboration with Japanese artist Yayoi Kusama to create a stunning campaign since their last collaboration in2012. The campaign was created using Snap’s Landmark lenses; by opening the Snapchat app, users in certain global cities can search for the brand’s page or Lenses and choose the landmark in front of them to witness Kusama’s signature dots overlayed on-screen. This collaboration mirrors Louis Vuitton’s iconic leather goods collection, also covered in dots.
Following along their other latest activations around the world, such as a takeover of Tokyo’s giant Cross Shinjuku Vision billboard and the placement of a moving Yayoi Kusama animatronics robot on the 5th Avenue store in New York City, and their massive makeover to its Maison Champs-Élysées flagship store in Paris.
This latest project is just one of many ways that the luxury brand has embraced the power of augmented reality. This involved rendering Virgil Abloh’s Keepall bag in augmented reality. Snap has since created Lenses featuring a pumpkin face filter inspired by Yayoi Kusama, as well as one that projects dots onto the user’s surroundings. According to Geoffrey Perez, the head of luxury at Snapchat, the aim of this new venture was to “go bigger”.